DoSomething Strategic Planning Research

OVERVIEW

Challenge:  How might we inform DoSomething’s 3-5 year strategic plan through member insights?
Solution: Generative research with super users to evaluate areas of opportunity.
Results: Insights to guide 3-year strategic planning. Increased understanding of member needs throughout the entire org, grounding decisions in both quantitative and qualitative data.

PROCESS

  • Analytics Analysis - led by me

  • Interviews and Synthesis - led by me, with cross-functional collaboration on research questions

  • 3 Company-wide share-outs - led by me


AnaLYTIC ANALYSIS

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Round 1 Interview Findings

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Round 2 Interview Findings

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