DoSomething Strategic Planning Research
OVERVIEW
Challenge: How might we inform DoSomething’s 3-5 year strategic plan through member insights?
Solution: Generative research with super users to evaluate areas of opportunity.
Results: Insights to guide 3-year strategic planning. Increased understanding of member needs throughout the entire org, grounding decisions in both quantitative and qualitative data.
PROCESS
Analytics Analysis - led by me
Interviews and Synthesis - led by me, with cross-functional collaboration on research questions
3 Company-wide share-outs - led by me